2.4x More Leads
for Clearcut
Physiotherapy with
SEO & Web Design
Client Overview
Clearcut Physiotherapy is a leading London-based clinic with four locations in Eltham, Battersea, Norbury, and Hammersmith. Known for expert, evidence-based care, the clinic helps patients recover from injuries and improve mobility. Despite strong local performance, their website lacked visibility and patient conversion. They partnered with us to revamp their digital presence through SEO, web design, and conversion optimization to boost online traffic, visibility, and appointment bookings.
Challenges
When Clearcut Physiotherapy approached us, they faced several SEO and CRO challenges that were hindering their ability to attract and convert patients:
Non-local traffic focus: While the site received solid traffic, it was mostly driven by informational keywords with broad, non-geographic relevance, limiting local patient conversions.
Lack of local SEO targeting: The brand had strong overall visibility but was not ranking effectively for location-specific search terms tied to their four London clinics.
Unprofessional website layout: The existing site resembled a blog rather than a professional healthcare provider, which hurt credibility and .
Poor user experience: Navigation was unclear and critical user flows were disjointed, making it difficult for visitors to find the information they needed.
Limited conversion paths: The only call to action was a single “Book an Appointment” button buried in the layout, with no clear prompts or alternative conversion routes.
Low conversion rates: Although the site attracted visitors, especially through informational content, very few sessions converted into bookings or inquiries.
Solutions Provided
To overcome these challenges, we implemented a comprehensive strategy to revamp Clearcut Physiotherapy’s website and position it for digital marketing success. Our approach combined a targeted local SEO plan with a conversion-focused website redesign that speaks directly to potential patients.
Here’s what we did:
Identified gaps in keyword targeting and user experience and redesigned the site to drive engagement and bookings.
Service Page Redesign: Redesigned all service pages to clearly showcase key treatments and encourage patient action.
Clear Calls-to-Action: Added compelling CTAs such as “Get in Touch with a Physiotherapist” and “Book Your First Visit.”
Local SEO Focus: Targeted high-intent local keywords like “physiotherapy clinic London” and “sports injury physio.”
Improved Navigation: Enhanced internal linking to make it easier for users to find relevant information.
Physiotherapist Profiles: Created individual profiles for each physiotherapist to build trust and increase local relevance.
Technical Optimization: Optimized on-page structure for faster load speed, better readability, and improved mobile performance.
Results Achieved
Within just three months of implementing our strategy, Clearcut Physiotherapy experienced a significant transformation. Optimizing for transactional keywords and conversion-focused layouts led to measurable improvements in user engagement and search rankings.
Increased Direct Engagement: 288 “Call Now” clicks, showing a significant rise in users taking immediate action to contact the clinic.
Higher Lead Interaction: 262 email interactions, proving stronger service interest and better lead engagement.
Top-Page Keyword Rankings: Multiple keywords ranked on Page 1 of Google, including:
physiotherapy clinic London – Position 7
physiotherapy Streatham – Position 9
physiotherapy London – Position 9
emergency physio London – Position 10
physio London – Position 10
mobile physiotherapy near me – Position 7
private physio home visits – Position 8
what does a musculoskeletal physiotherapist do – Position 8
bupa acl surgery cost – Position 1
Notable Ranking Improvements:
+33 position jump for “physiotherapy London”
+22 position gain for “private physio home visits”
+15 position gain for “physio London”
+10 position improvement for “physiotherapy clinic London”