Transforming Solid
Space MSP’s Online
Presence for SEO
and PPC Success
Client Overview
SolidSpace MSP is a subsidiary of Solid Space, a company established in 1993 and headquartered in North Carolina. Positioned strategically alongside some of the world’s largest datacenters, including those of Apple, Google, and Microsoft, Solid Space has built a reputation for leveraging industry-leading technology, state-of-the-art equipment, and robust infrastructure. The parent company specializes in colocation datacenter services, physical and virtual server hosting, and disaster recovery solutions, providing businesses with secure, scalable, and resilient IT infrastructure. SolidSpace MSP extends this legacy, delivering managed IT solutions tailored to unlock their clients’ full potential.
Challenges
When SolidSpace MSP approached us, they were keen on leveraging SEO and PPC to expand their reach and generate leads. However, their website presented significant hurdles that needed to be addressed before starting any digital marketing efforts:
Outdated Website Design: The design lacked a modern aesthetic and did not reflect the professionalism of their brand.
Unclear Navigation: Visitors struggled to find the information they needed due to poor navigation.
Lack of Clear CTAs: The website did not guide users toward meaningful actions such as inquiries or service sign-ups.
Non-SEO Optimized Content: The existing web content was not optimized for search engines, limiting organic visibility.
Not PPC Ready: The website lacked a landing page optimized for paid marketing campaigns.
Solutions Provided
To overcome these challenges, we implemented a comprehensive strategy to revamp the website and prepare it for digital marketing success. Our approach included the following key steps:
Requirement Gathering and Understanding the Business: Conducted detailed discovery sessions with the client to understand their services, target audience, and unique value propositions. This helped us create a roadmap aligned with their goals.
Competitor Analysis: Analyzed competitors in the IT managed solutions space to benchmark industry standards, identify opportunities, and ensure SolidSpace MSP’s positioning was competitive and distinctive.
Keyword Research: Performed in-depth keyword research to identify high-potential terms that align with the client’s services and resonate with their target audience.
SEO-Optimized Content Writing: Rewrote all web copies to be search engine-friendly while effectively communicating SolidSpace MSP’s value propositions. The new content was tailored to improve organic visibility and user engagement.
Website Prototype Design in Figma: Designed a modern and
intuitive website prototype in Figma, focusing on:
1, Improved navigation
for better user experience.
2, Clear and compelling CTAs to guide users toward conversions.
3, A visually appealing and professional layout.
Development of Approved Pages: After securing client approval for the design, developed and launched the new website, ensuring it was mobile-friendly, fast, and functional.
Results Achieved
SEO-Ready Website: The new website is fully optimized for search engines, laying a strong foundation for organic growth.
PPC-Ready Landing Page: Created a dedicated, high-converting landing page for paid marketing campaigns.
Enhanced User Experience: Clear navigation and strategic CTAs make it easy for visitors to find information and take action.
Improved Credibility:
Social Proof:
Integrated client reviews to build trust.
Client Logos: Highlighted logos of existing clients to enhance
credibility.
Case Studies: Added detailed case studies showcasing successful
projects and measurable outcomes.